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Shaping up for the PACE challenge
When we’re building a website or other digital marketing tool, we often have the idea that it should perform exactly like a finely honed athlete.
Indeed, we like to think of our digital creations as the Usain Bolt of websites – achieving spectacular results and looking like a million dollars in the process.
When we’re building a website or other digital marketing tool, we often have the idea that it should perform exactly like a finely honed athlete.
Indeed, we like to think of our digital creations as the Usain Bolt of websites – achieving spectacular results and looking like a million dollars in the process.
These were certainly our goals when we were asked to deliver a digital presence for PACE Sports Management, one of the world’s leading athlete management agencies.
PACE’s illustrious list of clients embraces many of the top stars in track and field – including superstars like triple Olympic gold medallist Bolt – along with the world’s best road, cross-country and marathon runners.
Our job was to design a website that helped PACE realise its aim of helping talented athletes achieve their athletic potential and maximise their financial capability.
We were determined to clearly and concisely communicate the professionalism and integrity of the PACE infrastructure and adequately showcase the great service it offers its clients.
The results speak for themselves – the site is sharp, vibrant and constantly updating, and has proved a hugely valuable business tool for PACE.
So much so, that our relationship with PACE now stretches back several years.
And after creating the company’s very first web presence and then producing an updated version a couple of years later, we completed another total revamp in May 2009.
Our work with PACE illustrates just how fast-paced and continually changing the digital marketing environment is.
Success demands commercial nous, creative flair and an absolute commitment to innovation – it’s also vital to be both client and end-user focussed.
PACE have also shown great trust in us, which has enabled us to produce work we’re really proud of.
"Greatrun embark on many complex and time critical campaigns to deliver world class events and 13 Strides has been instrumental in helping us achieve our targets, offering expertise in a friendly and constructive manner against demanding schedules and always delivering high quality products and services."