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Yelena site reaches new heights
Pole vaulter Yelena Isinbaeva is one of the world’s most successful athletes, with a staggering 26 world records to her credit over the last five years.
So you can imagine how happy we were at 13Strides when Yelena asked us to design her new personal website with the goal of raising her profile to the stunning heights she regularly jumps.
Yelena Isinbaeva is one of the greatest athletes of modern times, being named world sportswoman of the year on two separate occasions.
The Russian pole vaulter has dominated her sport for the last six years, winning double Olympic and World Championship golds in the process and setting an astonishing 26 world records.
Indeed, she is the current world record holder both indoors and out and has a virtually unblemished competition record.
That’s why 13Strides is delighted to have been able to design Yelena’s new website.
The site showcases Yelena’s remarkable talent in video, still images and words and features weekly news updates on her progress.
The resource also gives an insight into Yelena’s personality.
As sports specialists, the project was a delight to work on for everyone at 13Strides – though it presented numerous challenges.
13Strides director Anthony Borsumato said: “We have worked with a number of athletes on their personal sites now but what was really interesting and testing about Yelena’s site was the need to translate a considerable amount of content from Russian to English.
“We also had to work closely with the Chinese sports brand Li-Ning, which added another potentially tricky layer of communication issues. But everything went very well and the site is testimony to the close working relationships we were able to forge with both Yelena and Li-Ning.
“Yelena speaks great English and has been great to work with. She is a real superstar and so we wanted the site to properly reflect her standing in world sport.”
13Strides is hoping the site will prove a springboard to even more success for Yelena – and help raise her profile yet higher.
