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One of the most exciting sports supplements arriving on the market.
We were very proud to be commissioned to create the brand and new media solution for Beta-Alanine, a product which will provide natural benefits to a massive range of athletes who are serious about their sport and want to improve their performance.

Rumours and hype about Beta-Alanine being the new Creatine look to be proven accurate, which makes it a really intriguing brand to work with as it enters the mainstream sports nutrition market this year.

Beorn Harris also adds: "Having worked with several of the research teams* focussing on beta-alanine, during the time when first real results were coming through, it was apparent that we had something that would be catapulted into the sports world. A proven sports supplement. It's true that like creatine has, beta-alanine without question produces clear and measurable improvements. Beta-Alanine truly is an exciting project. And so, clearly, having 13 Strides there to help is key."

*Anyone looking into beta-alanine research will find the same names cropping up again and again - look out for Harris, Hill, Hoffman, Kim, Sale, and Stout.