Team Work
Our portfolio contains a range of loyal and friendly clients from many aspects of sport that we aim to continue expanding.
As well as the technical and design expertise that is demanded of us, we are often in the unique position of adding a sporting knowledge to a project, whether that be from our experience, or from understanding the demands of the sporting aundience.
Explore our client list and view the projects, and feel free to contact us for any further information on them, or any new projects of your own.
The World Keeps Running
Client: IAAF
Project: The World Keeps Running
Technology: .Net, jQuery, Flash
Location: http://www.worldkeepsrunning.org
The World Keeps Running is a new online initiative of the International Association of Athletics Federations – the world governing body of athletics.
The online project, part of the IAAF Athletics’ World Plan that was created in 2003, aims to provide all people with the greatest opportunities to participate in Athletics. Using heroes like Usain Bolt, Haile Gebrselassie and Allyson Felix as its figureheads, The World Keeps Running is designed to raise awareness of health and fitness issues.
The focal point of the campaign is a website, which 13strides was given a free rein to devise and design. What’s more, we were asked to create all of the content, including the technically-driven “Advice” and “Training Schedules” sections.
“Inspiring participation in sport” is our mission statement, and with the added impetus of emphasising the sizeable health benefits of taking part in sport, this was clearly a project that melded beautifully with our own principles and objectives.
See the results by visiting: www.worldkeepsrunning.org
